Jan 3, 2020
In this episode, I speak about why we don’t have frequent REBEL8 sales and the importance of not training your customer to wait for a sale, avoiding the trap of racing to the bottom and why we left Zumiez and dropped wholesale in general, the reason why REBEL8 increased prices, my goal of doing REBEL8 forever and my respect for other heritage brands as a consumer, our collaboration with Slayer and the power of their logo, how life happens for us not to us, the timeline from private school to public to starting HiFiArt and eventually starting REBEL8, the ease of being yourself versus pretending to be someone else, the fear of meeting Travis Barker, the night DJAM, Too $hort, Paul Wall and Skinhead Rob performed in San Francisco, being nervous meeting REBEL8 customers, moving into 2020 using today’s technology, the mental game of owning your own business, using physical perspective to get mental perspective.